MarcelAl-Naama
Co-Founder & COO · NETIC · Dubai, UAE
“Reliability is the new luxury.”
About
Marcel Al-Naama is a German-Iraqi entrepreneur and the co-founder and COO of NETIC, the Dubai-based luxury accessory brand that created the world’s first Slim Jewellery Wallet. With 23 years in 360° and live marketing – including trade fair stands for LVMH, Porsche, LG and Samsung and events with up to 10,000 guests – he is known for leading teams through large-scale, high-pressure projects. A former CMO of TCC Global, he now runs NETIC’s operations, partnerships and international growth.
Expertise
- Brand experience & go-to-market
- Live marketing at scale
- Leadership & operations
- International partnerships
Track record
23
years in marketing
Selected brands
- LVMH
- Porsche
- Mercedes-Benz Trucks
- LG
- Samsung
- Syoss
- TCC Global
- Uniplan
Live experiences with budgets from six to seven figures – led and delivered internationally.
Selected work
- Mercedes-Benz TrucksTrade fair stand at Bauma
- LG & SamsungTrade fair stands at IFA Berlin
- Syoss · HenkelInfluencer event in New York2015
- TCC GlobalGlobal CMO – loyalty programmes for international retailers
- UniplanLive marketing – international execution and leadership
NETIC — For women who win.
A new category in a billion-dollar market.
As COO, Marcel Al-Naama runs everything that moves NETIC beyond the idea – operations, partners and international growth, with German precision.
- 01The world’s first Slim Jewellery Wallet
- 02Operations & partnerships
- 03From Dubai to boutiques worldwide
Mindset
German standards. No exceptions.
Born and raised in Essen, with Iraqi roots – and one rule at home: what you promise, you deliver. Two master’s degrees followed, in sports science and business management, then 23 years of 360° and live marketing, where every project runs on moving variables – client requirements, suppliers, locations, weather – that demand tightly managed, immediate responses. The art is to keep the big picture in view and lead people through extreme pressure. The foundation: German virtues – precision and reliability, staying calm when the team needs it most and leading with uncompromising accuracy. And through all of it, one principle holds for every person on the team:
“Respect is non-negotiable.”
Press & partnerships
Press images
Official images, free for editorial use.
The future
Next stop: the world’s best boutiques.
NETIC is built to become the it-piece among wallets – in the boutiques, concept stores and gift shops that define luxury.
For partnerships, retail, press and collaborations.